Story behind 'Singh is Kinng' title

In the same breath, Kumar adds, "Despite the title, the film is not about any specific community. Through the Sikh character I play in the film (Happy Singh) we're trying to convey that anyone with a positive attitude in life can be a king. It's all about attitude, spirit and self-esteem!" But how did the 'King' become 'Kinng'? Laughs the man behind Aankhen, Waqt and Namastey London, Vipul Shah, "As a Producer I have my film's interest to caretake. We need success at any cost. My view has always been that whatever can be done to better the vibes of the film or add to the 'luck' factor should be done. So very simply, the extra N is only to bring it numerologically to an auspicious number." Commenting on Bollywood's belief in numerology, he adds, "As Indians, don't we do this all the time? Whether it's while buying a car, striking a deal or Grihapravesh, we always look for auspicious dates or lucky charms, don't we? So as a Producer I'm looking for auspicious signs for my film!" Singh Is Kinng is out worldwide on August 8 with previews in select locations on August 7. It is an Indian Films-Studio 18 release.